Sheryn brings a breadth of experience to ChantLink & has a strong understanding of the commercial realities of using & interpreting market research. She previously worked on the client side in senior marketing and research roles with Coles, Shell and National Mutual. Since moving to the consulting side, Sheryn has continued to work with clients in the banking & finance, superannuation & insurance, & retail industries as well as those in professional services, telecommunications, pharmaceutical & the government sector. She relishes working with clients on projects focussing on corporate reputation & competitive stance, corporate culture, segmentation, member benefits, & those that put customers’ needs at the centre of the client’s business. She is passionate about financial literacy and is an active property investor.