|
METHODOLOGIES: QUANTITATIVE RESEARCH |
- Quantitative research takes a more structured approach than qualitative research
- In quantitative research, respondents are selected to be representative of the population of interest
- Quantitative research is well suited to addressing objectives such as measuring the incidence of various things (eg ownership, ratings of quality or service perceptions)
- Quantitative measurement is only possible once it has been clearly established precisely what it is one wishes to measure: Some qualitative research is often required prior to conducting any quantitative research
- Data gathering for quantitative research projects may involve one or a mix of the following techniques:
- Self completed surveys, via mail or internet
- Researcher administered surveys using CATI (computer aided telephone interviewing) or face to face interviewing (in home, in office or elsewhere)
- Chant Link & Associates consultants are expert at devising quantitative survey questionnaires
- Chant Link & Associates have expert knowledge in a range of advanced multivariate statistical analyses.
Through Fourth Wall Chant Link & Associates provide clients with a range of specialist research capabilities.
|
|
|
 |
|
