The Perception Analyzer™ uses wireless dials for real time data collection and results. Research participants each hold a dial and input their responses to stimulus into the dials. Researchers and clients view outputs immediately. Chant Link & Associates has used the Perception Analyzer™ very successfully for many years in Australia applying it to testing the acceptability of commercial television programs, advertising testing and new concept development among other applications.

Key features of the Perception Analyzer™ include:

• Individual data: Collects information from individuals in a group situation without interaction/influence from each other
• High participant involvement
• Immediate, real time client feedback
• High speed diagnostics
• Broad range of data collection opportunities
• Large or small respondent groups: up to 80 respondents at a time