Chant Link & Associates have a long history of conducting a range of large scale research projects. With research approches & techniques evolving (some new, some reborn), Fourth Wall is a division dedicated to offering our clients a range of specialist techniques. Simply put, Fourth Wall apply advanced research techniques (qualitative &/ or quantitative) to aid the strategic consultancy services priovided by Chant Link & Associates.

Why Fourth Wall?
The “Fourth Wall” is a theatrical term to describe the invisible wall that separates the audience from the stage. Audiences generally passively accept what is happening on stage as a separate reality.

Breaking the Fourth Wall
To “break the Fourth Wall” is when a character shows their awareness of the audience, for instance talking directly to them. In a similar manner, Fourth Wall strives to break the “wall” that often sits between advanced methods and clients. We strive to show an awareness of our clients, take the mystery out of advanced techniques, and apply a range specialist qualitative &/or advanced analytics to aid strategic decision making.