| Organisation |
INTERNATIONAL BIOTECHNOLOGY COMPANY |
| Type of Study |
Drug product utilisation study |
| The problem or opportunity |
Data on sales in units was available, however the company lacked an appreciation of the indications for which the products were used, frequency of administration of the drugs and collateral treatments. The desired outcome was to identify areas of unmet need, leading to a sales increase. |
| Approach |
- A scoping stage involved depth interviews with target hospitals to inform the design of an electronic data collection technique
- After piloting this online, a full scale continuous online data collection process was installed and rolled out to a number of hospitals nationally
|
| Result |
Preliminary data is showing that information needs at various levels in the company are being met (eg salesforce, executive marketing group) with tailored reports |
