CHANT LINK&ASSOCIATES - Marketing Strategy and Research

Organisation	LARGE ASX-LISTED COMPANY
Type of Study	Investor research
The problem or opportunity	The investor relations department needed to ascertain investor opinions of the value of shares in the company, together with the drivers of such opinions, including awareness and perceived value of its stated corporate strategies
Approach	Group discussions with private shareholders and prospective shareholders in the company's stock Depth face to face interviews with institutional investors and stock broking analysts Depth interviews with financial market media commentators/journalists
Result	The detailed and insightful findings enabled the company to better manage its investor relations via its market communications to all relevant parties