| Organisation |
LARGE AUSTRALIAN PHARMACEUTICAL COMPANY |
| Type of Study |
Australian pricing and impact research |
| The problem or opportunity |
To model the impact of Government changes to prescribing requirements and alternative pricing approaches on market share |
| Approach |
Qualitative & quantitative research techniques:
- Qualitative face to face depth interviews (preliminary study)
- Conjoint analysis to model changes and outcomes (main study)
|
| Result |
Modeling showed worth doing. Gained nearly 70% of initiations within 6 months. Displaced market leading brand. Well over doubled turnover and profit targets within 12 months. |
