| Organisation |
LARGE UNIVERSITY |
| Type of Study |
Brand Analysis and Visual Identity Design & Launch |
| The problem or opportunity |
Lacked understanding of brand. Competing visual identities. Needed to understand and distil brand and develop a single, cohesive consistent position and visual representation |
| Approach |
Various research techniques:
- Face to face depth interviews and discussion groups with stakeholders
- Large on-line quantitative survey
|
| Result |
- Distilled brand down to core meaning and developed a new visual identity to reflect this
- Resultant new brand assisted with unifying an otherwise diverse organisation
|
